In an industry where thousands of "moon tokens" have appeared and burst over the past five years, and slogans like "to the moon" have become memes, the words of the new marketing director at the Stellar Development Foundation sound like heresy. But this very heresy may well be crypto’s last chance for mass adoption.
Jason Karsh, who has taken on the role of CMO at Stellar, has made a statement that runs directly counter to the typical trajectory of digital assets. His thesis is simple: "the future of crypto is not in hype and speculative cycles, but in boring, routine work to create long-term value." Or, as he himself put it: "crypto needs to 'get rich slowly."
The race for quick money is killing trust
For years, the crypto market has operated on a casino-like principle. Investors chased "100x," developers inflated marketing campaigns disguised as technological breakthroughs, and ordinary people watched price charts like sports matches. The result is predictable - the mainstream audience sees Bitcoin and altcoins not as a financial revolution, but as a dangerous bubble.
Karsh directly points out this mistake. In his view, the industry has relied too long on "esoteric jargon" and technical terms that only a narrow circle of enthusiasts understands, but that scare off homemakers, small businesses, and pension funds. While crypto leaders argue about "sharding" and "consensus," real users are going back to traditional banks - slow, but predictable.
The "slow wealth" strategy
What does "getting rich slowly" mean in the high-speed world of blockchain? It’s not about technical limitations, but about the psychology of customer interaction.
1. Abandoning "existential cycles." Karsh calls for an end to living from halving to halving, where the market freezes in anticipation of another token burn or protocol upgrade. Instead, the focus should be on daily routine - ensuring transfer speed, stability, and low fees every second.
2. The language of utility, not technology. You can’t sell blockchain to a mom picking up her child from school or to a bakery owner. You need to sell them the result: "Your money will arrive in 2 seconds, with no bank fees." Karsh suggests throwing technical jargon out of mass communications.
3. Stablecoins as the foundation. Karsh calls stablecoins "the first killer app" for the general public. Essentially, they are "programmable dollars" - understandable to anyone who has ever held a banknote.
Conclusion
"Getting rich slowly" for the crypto market means the end of the "spire" era and a transition to the escalator - a movement that is smooth, predictable, and comfortable for everyone.